TY - GEN AU - MARICH,ROBERT TI - MARKETING TO MOVIEGOERS : : A HANDBOOK OF STRATEGIES USED BY MAJOR STUDIOS AND INDEPENDENTS AND INDEPENTS PY - 2005/// PB - FOCAL PRESS KW - MARKETING KW - MOVIEGOERS KW - MOTION PICTURES KW - ART KW - LIBRARY KW - AUTHORS N1 - المكتبة 242ج ER -